We were tasked with launching Instagram’s newest app, IGTV. A place for vertical content that reimagines the standard 16:9 viewing experience format. We created a series of mini films demonstrating that some of the best content on the internet gets even better in 9:16. 

We collaborated with directors and animators to make these idents as varied as possible just like the platform itself.

@andrew_funcan and myself directed two of the films, Horizontal people and Vortex fridge, under the name of Bum Bum.  

Client: Instagram
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Cal Al-Jorani
Creatives: Cecilia Pignocchi, Andrew Duncan, Cassandre Gouraud
Director: Bum Bum @Canada Director
Director: Pensacola @Canada

Animator: Scorpion Dagger

Services: Concept, Art direction, Film making


all work © cecilia pignocchi 2019