They say 2.45 meters will never be beaten
That a 22 year record will never be broken
They say they had never seen a jump like it.
And that they never would again.
But when have we ever listened to never?
Just do it.
Agency: Wieden+Kennedy Amsterdam
Creatives: Cecilia Pignocchi, Christopher Cryer
Creative Directors: Alvaro Sotomayor, Craig Williams, David Smith
Producer: Judd Caraway
Photographer: Ben Sandler
Retoucher: Dario Fusnecher
Services: Concept, Art direction, Design