Lime ritual
We set out to ensure no Corona is ever drunk without a lime again.
![](https://freight.cargo.site/t/original/i/34feecee088691cdcac6b1ae74ff28c1c429aa4c4cb71b272cbca5dca968f894/2019_05_29_CRNALMRV0018_Corona_Lime_OOH_48Sht_GUITAR_PREVIEW.png)
![](https://freight.cargo.site/t/original/i/3a13ab16c88139a90f6c2f2086deb6fbb0370198ea3e02a6bd89d1e817d53dd9/2019_05_29_CRNALMRV0018_Corona_Lime_OOH_48Sht_SUNGLASSES_PREVIEW.png)
The campaign celebrates the lime ritual. These short films reminds us that Paradise is best served with a lime. Each film starts with a cinemagraph of a lime about to enter a Corona. These serves as mesmerizing invitations to encourage people to swipe right and activate the lime ritual films.
Client: Corona
Agency: W+K Amsterdam
Creative Director: Alvaro Sotomayor, Mark Bernath
Creatives: Cecilia Pignocchi, Andrew Duncan
Director: Quentin van den Bossche
Services: Concept, Art direction
Agency: W+K Amsterdam
Creative Director: Alvaro Sotomayor, Mark Bernath
Creatives: Cecilia Pignocchi, Andrew Duncan
Director: Quentin van den Bossche
Services: Concept, Art direction