Lime ritual

We set out to ensure no Corona is ever drunk without a lime again.

The campaign celebrates the lime ritual. These short films reminds us that Paradise is best served with a lime. Each film starts with a cinemagraph of a lime about to enter a Corona. These serves as mesmerizing invitations to encourage people to swipe right and activate the lime ritual films.
Client: Corona
Agency: W+K Amsterdam
Creative Director: Alvaro Sotomayor, Mark Bernath
Creatives: Cecilia Pignocchi, Andrew Duncan
Director: Quentin van den Bossche 
Services: Concept, Art direction

© 2024 cecilia pignocchi