Hey! My name is Cecilia. I’m a freelance senior Art Director. Large ideas come out of my head with high frequency. For the past eight years I worked at Wieden + Kennedy Amsterdam, where I created award-winning global campaigns for clients like Samsung, Instagram, Corona, Evian, Nike, Uber and Milka. Besides lots of ads, I made a short film that premiered at Tribeca Film Festival.
I take photos only when the sun is shining. I make collages when it’s raining. I used to paint in the streets of Amsterdam under the name of The Oogman. I adore rocks, and I try to climb them; it’s for me the perfect metaphor of life. Last year I took a long break and I cycled 5500 km.
Get in touch! I’d love to chat. cecilia.pignocchi@gmail.com
Awards
Samsung “Join the flip side”
ADCN — Film — Gold
Cannes Lions — Film — Bronze
The One Club for creativity — The One Show
Clio Awards — Film — Silver
Epica Awards — Film — Silver
Eurobest — Film Craft — Bronze
Instagram “A day on planet stories”
The British Arrows — Film — Bronze
Instagram “Stories are everywhere”
Eurobest — Film — Gold
Clients
Samsung, Instagram, Nike, Uber, Corona, Evian, Milka, Duolingo, Epic Aircraft, Airbnb, Jupiler, Budweiser, InBev, KFC, Orsted
Short film
Grottaroli - Tribeca film festival 2021 - World premiere
CV
Join the flip side
Samsung global campaign calls on people to give into their fascination with innovation.
The campaign plays with this struggle as its center around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerised by the unique movement of her friend’s brand new Samsung Galaxy Z Flip4. As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Flip’s unique form as the world folds and flips around her. The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable.
Client: Samsung
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca Creatives: Cecilia Pignocchi, Andrew Duncan
Producer: Endy Hedman
Director: Matias & Mathias Production: Bacon
Services: Concept, Art direction
A
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca Creatives: Cecilia Pignocchi, Andrew Duncan
Producer: Endy Hedman
Director: Matias & Mathias Production: Bacon
Services: Concept, Art direction
A
Grottaroli
Grottaroli is a short documentary produced & directed by Cecilia Pignocchi and Arthur Couvat which world premiered at Tribeca Film Festival in 2021.
Nestled among the cliffs of Italy’s Adriatic coast lies a series of man-made caves, carved over generations by a group of fishermen known as the ‘Grottaroli’.
Every morning a remaining handful of them, now in their seventies and eighties, descend steep paths to their caves to continue their craft. Down there, the sound of the waves becomes one with the ticking of time, as the last of the Grottaroli reflect on their love for the sea.
Every morning a remaining handful of them, now in their seventies and eighties, descend steep paths to their caves to continue their craft. Down there, the sound of the waves becomes one with the ticking of time, as the last of the Grottaroli reflect on their love for the sea.
Director / Producer / Editor: Cecilia Pignocchi, Arthur Couvat
Cinematographer: Arthur Couvat
Sound design: 750mph
Music: “Mare incantato” written by Frank Metis & Warren Nadel, performed by Fausto Papetti / “Libero” written by Domenico Modugno & Francesco Migliacci, performed by Tony Renis
Music supervision: Twenty Below Music
Equipment support: CAMALOT
All photos: © Arthur Couvat 2021
Cinematographer: Arthur Couvat
Sound design: 750mph
Music: “Mare incantato” written by Frank Metis & Warren Nadel, performed by Fausto Papetti / “Libero” written by Domenico Modugno & Francesco Migliacci, performed by Tony Renis
Music supervision: Twenty Below Music
Equipment support: CAMALOT
All photos: © Arthur Couvat 2021
Tempo Bello
Tempo Bello (Good Weather) is an ongoing series that narrates the journey of redescovering my roots.
Despite being born by the sea, I always felt like a fish out of water in my hometown and, more broadly, in Italy. From my teenage years, I had a strong desire to leave. For many years, I turned my back on my roots in search of my personal identity, spending the last decade in Amsterdam, where the light and weather were drastically different. Each summer homecoming intensified my need to capture the vibrant colors that were no longer part of my daily life. By distancing myself from what I thought I knew, I unconsciously began a journey of rediscovering my origins. What was once mundane now appeared like a movie set. A film in which even my mother’s belly seemed so interesting to photograph. The visual language, spontaneous and ironic, arises from deeply rooted ideas like stereotypes and sexuality, merging with reality to create pop, nostalgic, and surreal images. Here, the “Good Weather” reigns supreme, with the sun illuminating the path to self-awareness. “Good Weather” is rooted in my DNA, and by subtracting my body from it, I inadvertently rediscovered my soul.
The Awesome product adventure
A needy teen and a questioning father embark on the adventure of a lifetime to uncover the awesome features of the Galaxy A73.
This product film is part of a larger global campaign for the Galaxy A series. In order to fully dive into the Galaxy A series’ new awesome features, we realized a 3-minute long odyssey that sees a father and his son embark on a journey of discovery while riding the living-room couch.
Client: Samsung
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca
Creatives: Cecilia Pignocchi, Andrew Duncan, Tyler Andre
Prducer: Magda Czyz
Director: Vedran Rupic
Production: Business Club Royale
Services: Concept, Art direction
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca
Creatives: Cecilia Pignocchi, Andrew Duncan, Tyler Andre
Prducer: Magda Czyz
Director: Vedran Rupic
Production: Business Club Royale
Services: Concept, Art direction