Launching IGTV
Showcasing what is possible for a whole new generation of vertical eyeballs.
![](https://freight.cargo.site/t/original/i/bca95bb57f85df2cbfff62280224fb6983c63304782de2cbf9643c8151c10be7/behind-the-scenes.gif)
We were tasked with launching Instagram’s newest app, IGTV. A place for vertical content that reimagines the standard 16:9 viewing experience format.
We created a series of mini films demonstrating that some of the best content on the internet gets even better in 9:16.
My partner Andrew Duncan and I directed two of the films (Horizontal people and Vortex fridge).
We created a series of mini films demonstrating that some of the best content on the internet gets even better in 9:16.
My partner Andrew Duncan and I directed two of the films (Horizontal people and Vortex fridge).
Client: Instagram
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Cal Al-Jorani
Creatives: Cecilia Pignocchi, Andrew Duncan, Cassandre Gouraud
Directors: Bum Bum @Canada
Directors & Animators: Pensacola, Manson, Scorpion Dagger.
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Cal Al-Jorani
Creatives: Cecilia Pignocchi, Andrew Duncan, Cassandre Gouraud
Directors: Bum Bum @Canada
Directors & Animators: Pensacola, Manson, Scorpion Dagger.
![](https://freight.cargo.site/t/original/i/d3b1b8ca6787fed7fe316ea3c104906c7a4460fb6372e9129dadd07f64e088d9/IMG_4216-2.jpg)