Instagram Stories challenges

We created this fun series of challenges for teens in the USA and in the UK. We challenged them to find their true selfie, name unknown creatures, turn their mums into dinosaurs, hat their cats, submit their best nose art, pizza the world, and give pigeons the rave of their life. 
Client: Instagram
Agency: W+K Amsterdam
Creative Directors: Thierry Albert, Cal Al-Jorani
Creatives: Cecilia Pignocchi, Andrew Duncan, Cassandre Gouraud
Producer: Samantha Cox
Year: 2018

Services: Concept, Art direction, Design, Film making

all work © cecilia pignocchi 2022