Nike Mutaz Barshim

They say 2.45 meters will never be beate. That a 22 year record will never be broken. They say they had never seen a jump like it. And that they never would again. But when have we ever listened to never?
Just do it.

Client: Nike
Agency: Wieden+Kennedy Amsterdam
Creatives: Cecilia Pignocchi, Christopher Cryer
Creative Directors: Alvaro Sotomayor, Craig Williams, David Smith
Producer: Judd Caraway
Photographer: Ben Sandler
Retoucher: Dario Fusnecher
Year: 2015
Services: Concept, Art direction, Design

Cecilia Pignocchi

work / info

Nike Mutaz Barshim

They say 2.45 meters will never be beate. That a 22 year record will never be broken. They say they had never seen a jump like it. And that they never would again. But when have we ever listened to never?
Just do it.

⟵

Cecilia Pignocchi

work / info

Nike Mutaz Barshim

They say 2.45 meters will never be beate. That a 22 year record will never be broken. They say they had never seen a jump like it. And that they never would again. But when have we ever listened to never?Just do it.

⟵

They say 2.45 meters will never be beate. That a 22 year record will never be broken. They say they had never seen a jump like it. And that they never would again. But when have we ever listened to never?
Just do it.