Join the flip side
Samsung global campaign calls on people to give into their fascination with innovation.
Global campaign calls on people to give into their fascination with innovation. The campaign plays with this struggle as its center around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerised by the unique movement of her friend’s brand new Samsung Galaxy Z Flip4. As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Flip’s unique form as the world folds and flips around her. The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable.
Client: Samsung
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca Creatives: Cecilia Pignocchi, Andrew Duncan
Producer: Endy Hedman
Director: Matias & Mathias Production: Bacon
Services: Concept, Art direction
A
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca Creatives: Cecilia Pignocchi, Andrew Duncan
Producer: Endy Hedman
Director: Matias & Mathias Production: Bacon
Services: Concept, Art direction
A