The Awesome product adventure

A needy teen and a questioning father embark on the adventure of a lifetime to uncover the awesome features of the Galaxy A73.

This product film is part of a larger global campaign for the Galaxy A series. In order to fully dive into the Galaxy A series’ new awesome features, we realized a 3-minute long odyssey that sees a father and his son embark on a journey of discovery while riding the living-room couch.
Client: Samsung
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca
Creatives: Cecilia Pignocchi, Andrew Duncan, Tyler Andre
Prducer: Magda Czyz
Director: Vedran Rupic
Production: Business Club Royale

Services: Concept, Art direction

all work © cecilia pignocchi 2022