The Awesome product adventure
A needy teen and a questioning father embark on the adventure of a lifetime to uncover the awesome features of the Galaxy A73.
![](https://freight.cargo.site/t/original/i/b1b9ed61d7bdf92d85a494c7d8553bbbb6e1ef1e2d1f5344befd5919c33e2c13/1H22-Galaxy-A-Product-Intro-Film_16x9_A33-A53-A73_ProRes.00_01_37_01.Still034.jpg)
![](https://freight.cargo.site/t/original/i/aeb58795a84765a8b30d50349269c4ecc843a2d4b1bcb76ad1d133a8bc2ef33f/1H22-Galaxy-A-Product-Intro-Film_16x9_A33-A53-A73_ProRes.00_01_47_11.Still019.jpg)
![](https://freight.cargo.site/t/original/i/bcda445a70e57c5ae620587e056ea1bcab67cb66b600efcccd096905f92f8348/1H22-Galaxy-A-Product-Intro-Film_16x9_A33-A53-A73_ProRes.00_02_16_12.Still025.jpg)
![](https://freight.cargo.site/t/original/i/e780175d73849347419e206cf882de2f5fc05f3b84d48974828c9fad7483df22/1H22-Galaxy-A-Product-Intro-Film_16x9_A33-A53-A73_ProRes.00_01_46_12.Still018.jpg)
![](https://freight.cargo.site/t/original/i/15757dfc750d08fc0d10b9ff9356a999849dfba609d84fdcecd7e98c534730f6/1H22-Galaxy-A-Product-Intro-Film_16x9_A33-A53-A73_ProRes.00_01_38_11.Still015.jpg)
This product film is part of a larger global campaign for the Galaxy A series. In order to fully dive into the Galaxy A series’ new awesome features, we realized a 3-minute long odyssey that sees a father and his son embark on a journey of discovery while riding the living-room couch.
Client: Samsung
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca
Creatives: Cecilia Pignocchi, Andrew Duncan, Tyler Andre
Prducer: Magda Czyz
Director: Vedran Rupic
Production: Business Club Royale
Services: Concept, Art direction
Agency: W+K Amsterdam
Creative Directors: Edouard Olhagaray, Ramona Todoca
Creatives: Cecilia Pignocchi, Andrew Duncan, Tyler Andre
Prducer: Magda Czyz
Director: Vedran Rupic
Production: Business Club Royale
Services: Concept, Art direction