One more star

Turning every ride into a moment to support women’s sports.

Uber -

The campaign celebrates the US Women's National Team during the world cup. The team won three times the title earning them three stars on their jersey. They are now on the road to #OneMoreStar above their badge. To show them support we created a badge that can turn any outfit into a fan jersey. A badge that can be given out in every Uber ride to rally the country in support of the team. To celebrate how amazing women's football is, we partnered with Indi Cowie, one of the world's leading freestyle footballers to show the world her 5-star skills.
Client: Uber
gency: W+K Amsterdam
Creative Director: Thierry Albert
Creatives: Cecilia Pignocchi, Andrew Duncan, Ane Santiago Quintas
Director: Albert Albert @Iconoclast 

Services: Concept, Art direction, Design, Film making 

all work © cecilia pignocchi 2022