Drink True
Global platform celebrates authenticity, transparency and honesty.
‘Drink True’ is evian’s new global platform. It celebrates authenticity, transparency and honesty, notions that perfectly reflect the uniquely sourced evian natural mineral water the way nature intended. The film depicts the water’s miraculous journey from cloud to source. It’s narrated by a teenage outdoor enthusiast who is almost as old as the water that has been naturally crafted by the glacial rocks.
Client: Evian
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Joe Burrin, Alvaro Sotomayor
Creatives: Cecilia Pignocchi, Andrew Duncan
Director: Alex Hulsey
Production: Somesuch
Services: Concept, Art direction
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Joe Burrin, Alvaro Sotomayor
Creatives: Cecilia Pignocchi, Andrew Duncan
Director: Alex Hulsey
Production: Somesuch
Services: Concept, Art direction
In this documentary style 90-second film, directed by Vincent Haycock, we see Dua Lipa walk on stage to complete a soundcheck. In her truest form she starts to sing a mesmerising a cappella version of her hit single ‘Levitating’, and we are shown the power of letting your true self shine as she showcases her innate talent.
Client: Evian
Agency: W+K Amsterdam
Creative Director: Thierry Albert, Joe Burrin
Creatives: Cecilia Pignocchi, Andrew Duncan
Director: Vincent Haycock
Production: Somesuch
Services: Concept, Art direction
Creative Director: Thierry Albert, Joe Burrin
Creatives: Cecilia Pignocchi, Andrew Duncan
Director: Vincent Haycock
Production: Somesuch
Services: Concept, Art direction